So I get a call from a family member, she’s received a notice from Shaw Cable, which is her internet service provider. The notice provides in part:
“Dear XYZ, [name deleted]
Starting on March 6, 2017, the following services currently included with your Internet plan are being retired:
We understand that the information and assets stored on your accounts are important to you. You will continue to have access to the contents of your account until March 6, 2018. After this date, your contents will no longer be accessible. “
I looked and looked at the notice. For the life of me I cannot find a single mention of a price reduction. There’s links to click and all kinds of other help, but not one word about a price reduction?? How’s that? There used to be a lot of talk about the importance of using plain language. It’s clear that Shaw Cable has determined to shy away from that sort of thing entirely. Had they been interested in actually communicating clearly, they could have said something like:
In early March we are going to eliminate some of your services that we had contractually agreed to provide. This will reduce the overall value of our service to you. We intend to continue to charge you the same amount of money each month. Yes, that’s right, we’re going to do less for you and charge you the same amount. Thank you so much for helping improve our bottom line”
Yep, that’s what they could have said, and it would have been a lot more up front.